HI-NEWS, WEST JAVA – On Thursday (25/7/2019) Human Initiative of West Java along with PT. CSR Aqua Investama Subang held Online Marketing Strategy and Partner Network Training in Subang, West Java. The importance of knowledge on digitalization development aims to develop business for UMKM (micro, small and medium enterprises) agents.
Therefore, Human Initiative also supports the development of UMKM for villagers in Pasanggrahan village, Kasomalang district, Subang regency, West Java. The modern digitalization era now changes people’s lifestyle in terms of transaction. Easy shopping can be done through online application including Shopee.
A total of 30 people took part in UMKM training. They are engaged in the traditional processing field. Generally, they do not understand yet how to do online business or trade in marketplace. Rani Juliani as the CSR Coordinator of PT Tirta Investama Aqua Plant Subang also highlighted the improving quality of UMKM empowerment agents.
“There must be difference between empowerment UMKM and general UMKM. Empowerment UMKM agents need more attention because they are generally still unfamiliar with technology. They still need to learn using smart phone, understand marketplace and many others. Therefore, this training is expected to help them market their products on online business platform like Shopee,” she said.
Meanwhile, Alfian Arasy from Small Medium Enterprise Development of Shopee West Java explained about special strategy to expand marketing network and easiness in transaction in the digital era as well as some tips for UMKM agents to make their products be able to compete and have quality for selling.
Program Coordinator of Human Initiative West Java, Bustanul Aripin Natsir stated that the online marketing training is highly needed for empowerment UMKM agents. “UMKM agents do not market their products online yet because of some limitations. In fact, there is much potential of this product marketing. If the products can be marketed online, there will be more benefit and larger product distribution,” he said. Let’s support people’s empowerment via website www.solusipeduli.org.